Google announced on 28 October that ads in AI Mode are expanding to India. For an Indian business running Google Ads, this is a change to watch, not a reason to rebuild campaigns overnight. What changed Google says it is scaling ads in AI Mode to ten more countries, including India. Ads will be labeled […]
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Google Ads has announced a set of changes that let you bid differently depending on who the customer is – brand new, one of your best buyers, or someone who used to buy from you and stopped. If you run ads for a small business in India, here is what changed, in plain language, and […]
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Meta has published two engineering posts and briefed the press about changes to the system that decides which ads people see on Facebook and Instagram. If you advertise your business there, here is what changed in October 2026, in plain language, and what could be worth testing. What changed Three updates, with dates: GenRecs, a […]
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